01
Discovery
Bruno gets to know you. Your story, your transcript, your goals. He builds your applicant profile in minutes.
AI College Counselor
for the U.S.
Counseling Intelligence. Built on human expertise and advanced technology. On average, students save about 31% of the time they invest in their application.
- ✓Trained by admissions officers and Ivy League students
- ✓Research, essays, applications, financial aid. The whole flow.
- ✓14 days free, no card needed
Backed by
Our philosophy
Your story should lead every decision.
02
Strategy
All tailored to you. Reach, target, safety. Major fit. College search. Extracurricular & honors matching.
03
Execution
Essays, supplements, recommendation support, deadlines, interviews. Bruno drafts, edits, reminds.
04
Outcome
Decisions, comparisons, financial aid appeals, enrollment. Bruno walks the whole road with you.
College counseling reimagined with deep learning AI.
Trained by over 150 admissions officers who've read thousands of applications.
Meet the people who shaped itCounseling Intelligence
Human Intelligence
- Trained on real admissions notes
- Takes time to understand you
- Knows GPA, courses and pathways
- Feedback tailored to every school
Artificial Intelligence
- Admissions insight no chatbot has
- Researches, drafts, files and tracks
- Pings you when a deadline nears
- Available 24/7, remembers everything
Less busywork.
Get your application ready.
Your profile connects research, essays and next steps.
Everything in a different placeTabs, files and reminders
Your profile
Research
Essay
Deadlines
Revise the introduction
Remember what is still missing- Manual work
- 164h
- With bcs
- ~113h
- Hours saved
- ~51h~31% less time
Pricing that's 100% aligned with you.
14 days free to try everything.
Monthly
Renews every month. Cancel anytime.
/mo
Start free for 14 daysNo card to start. Nothing is charged until you pick a plan.
Best value
Application cycle
Billed every 5 months
/mo
every 5 months
15% less than monthly
Start free for 14 daysNo card to start. Nothing is charged until you pick a plan.
Everything included in both plans
- A step-by-step plan to your applications that adjusts as you go
- The right college list for your profile, with reach, target and safety schools and each deadline
- Your essays read paragraph by paragraph, with what to change and why
- Your activities analyzed, with the gaps still left to fill
- 700+ competitions, summer programs and scholarships picked for your profile
- Recommendation letters organized: invite your teachers and track every letter to its deadline
- Bruno, your AI counselor, at every step, any time
Your application, connected.
Choose a feature to watch it. This is just a sample: inside, Bruno also handles your recommendation letters, deadlines, profile and much more.
Roadmap
Personalized timeline. Full control. Comprehensive, and integrated tasking tool.
To be honest, I had tried over 3 platforms, but what I didn't expect was that this one would be so much better. Bruno read my activities, saw the gap, and then Mapping surfaced programs that filled exactly that gap.
9in10students fully recommend bcs to a friend.
Schools that already run bcs
FAQ
Questions about
AI college counseling.
What is an AI college counselor?
An AI college counselor guides you through US college applications in software instead of scheduled meetings: choosing schools, writing essays, building your activities list, meeting deadlines and applying for financial aid. Bruno is the AI college counselor built by bcs and trained by more than 150 admissions officers.
Guide: How to apply to US universities as an international student
Can AI replace a human college counselor?
Bruno does much of the day-to-day work a counselor does: research, the college list, essay feedback and deadlines, at any hour. It does not replace the people in the human part: the teachers who write your letters, your family, and your school counselor, who gets more time for what only they can do.
How is Bruno different from ChatGPT?
A general chatbot answers the question you type. Bruno starts from your profile, transcript and goals, draws on notes from admissions officers who have read thousands of applications, and keeps working with you through the whole application cycle: researching, reviewing your drafts and reminding you of what comes next.
Guide: Reach, target and safety schools: how to build your college list
How much does an AI college counselor cost?
You start with 14 days free, no card needed. After that, in Brazil the monthly plan is R$99.99 and the application cycle works out to R$90.00 a month (billed every 5 months). Outside Brazil it is US$19.99 a month, or US$17.00 a month on the cycle. A private counselor typically charges thousands of dollars per cycle.
Guide: Cost of studying in the USA for international students
Who is Bruno for?
High school students applying to US colleges, wherever they live, and the parents helping them. Schools and districts can also give Bruno to every student under one license.
Can my school see my essays?
No. When a school provides Bruno, administrators and counselors see progress by cohort. They do not see your essays, drafts or conversations with Bruno unless you choose to share them.
Guide: Common App essay prompts 2026-27, and how to choose one
Ready when you are
Start with Bruno today.
bcs was built for students willing to go further and build applications worthy of the most competitive institutions in the world.